Legal

Privacy Policy

Last updated: September 16, 2026

01 · Introduction

Welcome to Advanced Equipment Corporation's official website. We value your privacy and are committed to protecting your personal information. This Privacy Policy outlines how we collect, use, and safeguard the data you provide to us. By interacting with our website or services, you agree to the terms described below.

Our website is intended for business and professional use. It is not directed to children under 16, and we do not knowingly collect personal information from children.

02 · Information We Collect

We may collect the following types of personal information from customers, job applicants, and website visitors:

Contact Information: Name, email address, phone number, and mailing address.
Account Information: Username, password, and saved specifications when you create an account in our DWspec® specification tool (dwspec.advancedequipment.com).
Payment Information: Payment details for purchases or services.
Content You Provide: Project photos, drawings, specifications, and other files you upload or send with a quote or contact request.
Interaction Data: Information about your interactions with our website, including browsing history, search queries, and engagement with our content.
Direct Messages: If you send us direct messages through our website or social media platforms.
Business Information: For our commercial clients, this may include company name, job title, and industry.

03 · How We Collect Information

We collect information through the following methods:

Website Forms: When you fill out forms on our website, such as contact forms, request quotes, or order forms.
Cookies and Tracking Technologies: To improve your browsing experience, personalize content, and gather website analytics.
SMS Consent Forms: When you provide your phone number for SMS communications.
Job Applications: When you apply for a job through our website.
Service Requests: When you request service, repairs, or parts for an existing installation.
Direct Communications: When you contact us via phone, email, or other direct methods.

04 · Purpose of Data Collection

We use the collected information for the following purposes:

Account Management: To manage and operate your account effectively.
Customer Service: To respond to inquiries, provide support, and offer services such as repairs and maintenance.
Order Fulfillment: To process and fulfill your orders, including the delivery of products and services.
Marketing: To send promotional messages, newsletters, and updates related to our products and services.
SMS Communications: To provide updates on orders, deliveries, or job applications.
Website Analytics: To analyze user engagement and improve our content and services.
Business Transactions: To manage business relationships and communications with our commercial clients.

05 · Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. Cookies are small text files that are stored on your device to help us remember your preferences and improve your experience.

Types of Cookies We Use

Essential Cookies: These are necessary for the website to function and cannot be turned off.
Functional Cookies: These cookies enhance your user experience by remembering your preferences.
Analytics Cookies: These cookies help us understand how users interact with our website, allowing us to improve our content.

Analytics and Session Recording Tools We Use

Google Analytics 4: Measures page views, traffic sources, and actions such as quote requests, phone taps, and document downloads. Uses cookies.
Microsoft Clarity: Provides heatmaps and session recordings — a replay of mouse movement, scrolling, clicks, and page navigation during your visit. Keystrokes in form fields are masked by Clarity and are not captured. Uses cookies.
Cloudflare Web Analytics: Aggregate page-performance and traffic measurement. Does not use cookies and does not track visitors across sites.

You may decline analytics at any time using the Decline button in the cookie notice, or the “Your Privacy Choices” link in the footer of every page. Declining stops Google Analytics and Microsoft Clarity, including session recording, for your visit.

Managing Cookies

You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

06 · Data Sharing

We do not sell or share your personal information with third parties for marketing purposes. Phone numbers collected for SMS consent are not shared with any third parties under any circumstances.

SMS opt-in or phone numbers for the purpose of SMS are not being shared with any third party and affiliate company for marketing purposes.

We may share information with trusted service providers who assist us in operating our website, providing services, and conducting our business. Examples include our website hosting and security providers (including Cloudflare), analytics providers (Google and Microsoft, described in Section 05), payment processors, shipping providers, and IT service providers. These third parties are required to keep your information confidential and secure.

In compliance with legal obligations, we may also disclose personal information if required to do so by law.

07 · User Rights

You have the following rights regarding your personal information:

Access: You can request a copy of the personal information we have collected about you.
Update: You can update your personal information if it is incorrect.
Delete: You can request that we delete your personal information.
Data Portability: You have the right to request your personal data in a structured, commonly used format.

To exercise any of these rights, please contact us:
Email: [email protected]
Phone: 714-635-5350
Address: 2401 West Commonwealth Ave., Fullerton, CA 92833

08 · California Residents

If you are a California resident, the California Consumer Privacy Act (CCPA, as amended by the CPRA) gives you the following rights in addition to those above:

Right to know: the categories of personal information we collect, the sources, the business purposes, and the categories of third parties we disclose it to. Those are described in Sections 02 through 06.
Right to delete and right to correct personal information we hold about you, subject to legal exceptions.
Right to opt out of sale or sharing: we do not sell your personal information and do not share it for cross-context behavioral advertising, so there is nothing to opt out of. We also do not use or disclose sensitive personal information for any purpose beyond those permitted by law.
Right to non-discrimination: we will not treat you differently for exercising any of these rights.

To submit a request, email [email protected] or call 714-635-5350. We will confirm receipt within 10 business days and respond within 45 days; if we need more time we will tell you why. To protect your information we will verify your identity by matching the details in your request against information we already hold, and may ask for additional confirmation. An authorized agent may submit a request on your behalf with your written permission.

Global Privacy Control. If your browser sends a Global Privacy Control (GPC) signal, we treat it as a request to decline analytics cookies on this website, and Google Analytics and Microsoft Clarity will not run for your visit.

09 · Data Security

We take reasonable measures to protect your information from unauthorized access, loss, or misuse. These measures include encryption, secure servers, and restricted access protocols. However, please remember that no online platform is entirely secure.

10 · Retention Policy

We retain your personal information only for as long as necessary to fulfill the purposes for which we collected it, including satisfying any legal, regulatory, tax, accounting, or reporting requirements.

11 · Data Breach Notification

In the event of a data breach, we will notify affected users within a reasonable timeframe, in compliance with applicable laws and regulations.

12 · Links to Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these websites. We encourage you to read their privacy policies before providing any personal information.

13 · Changes to This Privacy Policy

We may update this Privacy Policy periodically. Any changes will be posted on our Privacy Policy page. We encourage you to review this page regularly to stay informed about how we are protecting your information.